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Tuesday, August 27, 2013

Miss Bahamas Downgrade?


           
About two months ago, Pageant Director and President for the Miss Bahamas Organization, Michelle Malcolm, issued a press released stating the upcoming changes within the Miss Bahamas Organization. It was announced that the Miss Bahamas Pageant would be two separate pageants: Miss Universe Bahamas to be held in September and Miss World Bahamas to be held in November. With the addition of Atlantis being the main sponsor, it appeared that the pageant would improve tremendously this year. However, from the looks of what I have seen so far it has not.
            In previous years, the amount of contestants were an average of 12-20 girls, coming from all islands of the Bahamas; Grand Bahama in particularly. But this year there are no contestants from Grand Bahama. In fact, the Miss BahamasOrganization had to postpone the pageant because of the poor turnout of contestants. This was the first indication that the pageant season would not be as good as before. Now that the pageant has been launched, the quality of contestants and preliminary events seem to have fallen.
            Last week contestants and their photos were launched to the public. Unlike previous years, there seem to have been no theme for the pageant. Also, the number of contestants decreased dramatically. The 2012 pageant season had 17 contestants and the theme was the Pheonix. This year there are 8 contestants and no theme. Yet, for the first time in history the Miss Bahamas Organization is being back by major hotel Atlantis. In regards to the preliminary events, there seems to be little to no advertising for persons to attend their functions.
Last year, the Miss Bahamas pageant was televised as a reality show for their preliminary events. This was used as marketing tool to begin a buzz within the community and encourage persons to attend prelims and the coronation ceremony. This year there is minute social media marketing. No actual media commercial has been released to the public and the pageant is in one week.
With all that being said, it is evident that the quality of this pageant has done the opposite of improve. Is this an indication of what is to come in the pageant industry as a whole in the Bahamas? Who knows! 
Here are a few photos from launch party and a link to their website. 
http://missuniversebahamas.org

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